Boston, MA – Alternative storytelling can be very effective way to reach various audiences. The Cable News Network or CNN as it is more commonly known, employs various strategies in order to widen its audience scope. In the Unites States alone, CNN “reaches 91 million households…”. (CNN website) In addition to television, CNN uses other mediums to share news. Besides from having a traditional website, one can create a personalized account. This allows a reader or viewer to interact with CNN while using multiple forms of social media. They have a feature called my CNN online. Using this, one can link their CNN account to various social networking accounts such as facebook, twitter, linkedIn and google. These platforms enable CNN to reach a wide audience. Also, upon opening the website if using a Mac, a pop up opens requesting to send one push notifications on their desktop. In fact, while writing this I have received three notifications on my computer from CNN alone. This makes their stories constantly relevant and seen even if it is just a short notification
CNN does not limit itself to just facebook, twitter, linkedIn and google. CNN also has a discover feature on snapchat. “Snapchat Discover is a new way to explore Stories from different editorial teams. It’s the result of collaboration with world-class leaders in media to build a storytelling format that puts the narrative first.” (snapchat official news website). Also, each “…edition includes full screen photos and videos, awesome long form layouts, and gorgeous advertising.” (snapchat website) CNN’s discovery feature is changed every day, providing new, easily digestible blurbs about various going ons in the world.
CNN Digital is the number one online news destination, routinely recording more than 1.5 billion multi-platform pageviews each month. CNN Airport Network, which is run by Turner Private Networks, Inc., can be seen in more than 2,100 gates and other viewing areas in 50 major U.S. airports, representing more than 469 million passenger enplanements annually. CNN Airport Network delivers national and international news, live breaking news, entertainment, weather, live sports, business and lifestyle features from CNN and other Time Warner properties. Also, CNN is the leading newsfeed providor, and programmer for television based networks, such as AccentHealth, and delivers preventive health care information to medical center waiting rooms.